New WHITE LUCENT and
the 100 Brightest Stars
in Asia

For our 100 Brightest Stars in Asia project, we gathered 100 people who are making a difference in the beauty world, including influencers and beauty experts from 11 different countries, to try the new White Lucent product line for 4 weeks.
We'll report regularly on how their skin changes after using the products, and their changing perspectives on whitening.

The Early Phase Excitement

Meeting new people and trying new things brings you the kind of excitement and simulation that makes you more beautiful.

Q.

What was your impression of the White Lucent products when you used them for the first time?

Mananya Jayanadana
Thailand

Mananya Jayanadana

I love the lotion! The more I wipe my skin with a cotton pad, the more beautiful my skin became.

Amber Peebles
New Zealand

Amber Peebles

I like the serum, which makes my skin feel fresh. Now I'm looking forward to doing my new skincare routine with the White Lucent products.

Hyera Kang
Korea

Hyera Kang

The night cream keeps my skin moisturized until the next morning. My skin became softer than I expected.

Yuki Murakami
Japan

Yuki Murakami

I used to think that whitening products don't have a moisturizing effect. However, when I first used the White Lucent products, I was very surprised at how moisturized my skin was.

Angel
Taiwan

Angel

I was attracted to their pleasant fragrance, which makes me feel relaxed.

Song Ngu
Vietnam

Song Ngu

My face felt radiant and smooth immediately.

Aurelia Justina
India

Aurelia Justina

Love the night cream! Its texture is gel-like and very light, but my skin feels moisturized at once.

Francis
China

Francis

I especially like the texture of the lotion, which is a bit thick, but not sticky. It is absorbed into the skin and gives a lot of moisture.

Boo Chong
Hong Kong

Boo Chong

When I applied the serum onto my skin, I could feel it gently absorbing into the skin. I really like it.

Q.

What makes you feel excited?

Sharon Yung
Hong Kong

Sharon Yung

I'm passionate about life and welcome any challenge.

Angie Nguyễn
Vietnam

Angie Nguyễn

Being the first person to try the new White Lucent products.

Sofia
China

Sofia

I like travelling, especially to the seaside where I can fully relax my body and mind.

Matunart Sosothikul
Thailand

Matunart Sosothikul

Breaking my best running time record.

Nanjung  Lee
Korea

Nanjung Lee

I love fashion. Seeing exotic clothes and accessories in other countries is the biggest pleasure for me.

Charmaine Yee
Singapore

Charmaine Yee

Being happy and healthy is always a reason to be excited.

Alicia Tan
Malaysia

Alicia Tan

I love travelling to different countries and discovering their diverse cultures.

Woogyung  Geel
Korea

Woogyung Geel

I surf in the summer and snowboard in the winter.

Wayne Phoo
Malaysia

Wayne Phoo

I love the feeling of an adrenaline rush. Recently, I tried bungee jumping.

Next time, our 100 Brightest Stars share their impressions after using
White Lucent for 2-3 weeks. Stay tuned!

100 BRIGHTEST STARS IN ASIA

DOUBLE STRIKE BRIGHTENING.

New WHITE LUCENT

Inspired by professional cosmetic procedures, Shiseido's roots in pharmaceutical research have led to this emerging, double-strike spot-reducing technology. It helps prevent skin darkening and spots by strengthening the skin's resistance.