Sun Protection
Built Around You

Choose Your Lifestyle:

  • Active
  • Sports
  • Active

    SHISEIDO’s active series is made
    to handle any sport or outdoor activity
    you throw at it with SynchroShield™
    technology that strengthens its protective
    veil in higher heat and water contact.

    Shiseido

    Clear Suncare Stick SPF 50+

    Format

    Stick

    Shiseido

    Expert Sun Protector Face
    Cream SPF 50+

    Format

    Cream

    Shiseido

    Expert Sun Protector Face &
    Body Lotion SPF 50+

    Format

    Lotion

    Shiseido

    Ultimate Sun Protection
    Lotion S

    Format

    Lotion

  • Sports

    Perfect for daily sports like jogging
    or everyday applying, SHISEIDO offers
    powerful protection while giving skin
    a natural, lustrous, and contoured look
    for long wear in the sun and during
    outdoor activities.

    Shiseido

    Sports BB SPF 50+

    Format

    Sunscreen

Leading Suncare
Innovation

SHISEIDO is driven to create
breakthroughs in suncare
technology,
featuring innovations
such as Sun Dual
Care™ with the
power to protect from UV
rays and
beautify your skin with sunlight.

Sun-Powered
Skincare

Skincare meets suncare in
the latest
SHISEIDO innovation
with dual benefits
of sun-activated
skin enrichment
and protection.

Discover
Sun Dual Care™

2020

SHISEIDO innovates with SynchroShield™,
delivering powerful protection with
the UV protective veil strengthened
by both water and heat.

CONTINUE >

2015

SHISEIDO launches its WetForce
technology which becomes activated
when in contact with water creating
a stronger UV protective veil.

CONTINUE >

2012

SHISEIDO develops
SuperVeil-UV360™ technology
which ensures powerful UV
protection from all angles.

CONTINUE >

1986

SHISEIDO sunscreen includes
a PFA display, which measures
the UVA protection factor.

CONTINUE >

1980

SHISEIDO Sunscreen displays
an SPF— the 1st company in Japan
to do so.

CONTINUE >

1923

SHISEIDO launches its first
sunscreen: Uviolin.

CONTINUE >

1915

SHISEIDO begins research
into UV protection.

FOR OVER 100 YEARS >
For Over 100 Years 2015 2012 1986 1980 1923 1915

Suncare Q&A

The Best Suncare Questions
You’re Probably not Asking.

Why does SPF matter?

“SPF” stands for sun protection factor which
indicates how effectively the sunscreen protects
skin from UVB rays which causes redness and
inflammation of the skin in a short time.
The number indicates how long the inflammation
caused by UVB rays can be prevented
compared
to when nothing is applied, and the larger the
number, the higher the protective
effect against
UVB rays. In 1980 SHISEIDO Sunscreen became
the first company in Japan
to label SPF on their
products.

“SHISEIDO Sunscreen” displays an SPF number.
The 1st company in Japan to do so.

Does the way I apply sunscreen
matter?

Yes, any part of skin exposed without protection
is susceptible to being burned, so careful
and constant application is important. Make sure
you apply the right format for conditions
too
(waterproof for water activities).
The recommended amount is to apply one ounce
for
the entire body and a coin sized dollop for
the face, and reapply every 2 hours or post‑swim.

And as sun rays can reach you from all directions,
not just straight down from the sky,
SHISEIDO has
developed SuperVeil-UV 360™ technology to give
your skin consistent,
complete, UV skin protection
from all directional angles.

Can sunscreen replace my
skincare?

Sunscreen can help prevent wrinkles, dark
spots, and uneven skin tone, and multiple signs
of aging skin caused by UV rays. However,
to achieve the most out of any skincare routine,
SHISEIDO recommends a dual process designed
to both defend the skin from the elements
and
revitalize the skin to address visible concerns.

As the #1 in Sun Protection* for Face and Body,
learn how SHISEIDO is pushing suncare
innovation to not only protect your skin but
beautify it as well through application. Learn
more
in our Defend and Regenerate section.

*Source: The NPD Group/U.S. Prestige Beauty Department/Specialty, Skincare Total Sun Brand Sales, January-December 2019

How can skin feel smooth,
strengthened, and hydrated?

Exposure of unprotected skin to sunlight can
cause skin to dry and quickly chap. And over
time daily exposure to sunlight while unprotected
can compound causing skin to weaken.
That’s why
it’s great to look for a sunscreen with moisturizing
properties, like the NEW Sun
Dual Care™ product
to keep your skin nourished and UV protected.

To build more resilient skin after damage from sun
and pollutants, consider the daily
application of
SHISEIDO’S ULTIMUNE with the Lifeblood™, Power
of Science. ULTIMUNE
works to strengthen skin’s
natural defenses and help build resilient, radiant
and smooth
skin with benefits that can be felt
within 3 days. Learn more at the Ultimune page.

Sustainable
Beauty Actions

As the top-runner in suncare technology,
SHISEIDO is committed
to providing
you with smart solutions to feel confident
outside
and the impact on the environment.
The three focuses are: smart
formulations
for better skin protection, smart packaging
for reduced
carbon footprint, and smart
action for protecting our oceans.

Customers can learn more about SHISEIDO’s
sustainable actions
by visiting the sustainable
business actions page.