• SHISEIDO SUSTAINABLE BEAUTY ACTIONS MOTTAINAI

    @SHISEIDO ON INSTAGRAM

    News

    What areSBAS?

    To help make the world a more beautiful place, SHISEIDO has set a range of Sustainable Development Goals (SDGs). These goals will be pursued through our new initiative: Sustainable Beauty Actions (SBAS).
    We believe that embracing your inner and outer beauty empowers you, inspires those around you and ultimately leads to a better, more beautiful world. We strive to ensure the sustainability of such a world through our innovations.

    Our Sustainable
    Beauty Actions

    MOTTAINAI MOTTAINAI Beautiful Environment Reuse, Recycle, Reduce,
    Replace with Respect.

    MOTTAINAIBeautiful Environment

    Reuse, Recycle, Reduce,
    Replace with Respect.

    In the spirit of respecting the beauty of all things, we will carry out environmental initiatives inspired by the unique Japanese concept of "MOTTAINAI".

    HARMONY HARMONY Beautiful Society Good for Skin.
    Good for the Environment.
    Good for People.

    HARMONYBeautiful Society

    Good for Skin.
    Good for the Environment.
    Good for People.

    To nurture a beautiful society, we will take action in harmony with people and nature.

    EMPATHY EMPATHY Beautiful Individuals Diverse. Inclusive.
    With Empathy for All.

    EMPATHYBeautiful Individuals

    Diverse. Inclusive.
    With Empathy for All.

    To ensure Diversity & Inclusion in every aspect of our brand, we respect the rights and freedom deserved by all, and we act with empathy.

    SBAS Ginza Summit

    Watch the Launch Event

    • SBAS
      Ginza Summit
      Digest Movie 1