Building skin’s resistance to UV rays, dryness and daily stress, IBUKI’s exclusive Shape Memorizing Cell Technology™ puts your skin in a super-hydrated state and maintains a healthy, more radiant glow.


IBUKI Smart Filtering Smoother

Smart Filtering

A quick beauty fix for photo-ready skin

A light, velvety skin-blurring solution that acts as a smart filter
for beautifully photogenic skin, it immediately absorbs excess
sebum and makes pores less noticeable.
Unique technology and effective ingredients work together
to perfect and smooth skin.

Forget filters – This is smart skincare.
Achieve instant, photogenic skin in a flash.

A Filter for Real Life

Shine and visible pores can make you feel self-conscious.
Yes, apps can improve them instantly, but Shiseido has developed a solution for smooth, even skin without shine or the need for a smart-phone.
Shiseido Ibuki Smart Filtering Smoother is a serum that instantly creates photo-ready skin, as if it were filtered by a smart-phone beauty app. It is part of the Ibuki solution-based skincare designed to address the worries and skin concerns of busy millennials.

Confidence in a bottle

It works on makeup wear and shine throughout the day. A skincare product to instantly cover shine and uneven contours on application for matte, even-textured skin, as if a camera filter had been used.

Proven Results

Immediately after using as a makeup touch-up
“Felt skin become photogenic skin” 87%
“Felt pores were less visible” 90%
“Felt skin became smoother” 95%
“Felt skin shine was immediately improved” 95%

*Tested on 106 women between 20-30 years old.

How To

  • Use as the last step of your skincare routine or over your base makeup.
  • Smooth a small amount (one pearl-sized drop (0.3g) per use) onto your fingertip and lightly pat it over areas of shine and pore concern until well blended.
  • The oil-controlling effect can last up to 8 hours.
  • The light texture can be worn alone or over makeup.